Blackbird Pie Company, LLC

The Problem

Not only is the taste of frozen foods not very good, but consumers are “willing to pay more for products with better ingredients, more sophisticated flavors and more authentic dishes.” (Mintel)

• 66% are willing to spend more for quality and try new flavors
• 60% indicate they’re interested in exciting frozen ethnic varieties, confirmed by the ethnic foods market share growth of +15%
• “Lack of pot pie innovation is driving shoppers to other frozen meal options.”

(Data Source: Mintel)

Blackbird Solution

“Tasting is Believing.”

Introducing, premium frozen gourmet savory pies: combining the convenient healthiness of Amy’s with the variety and great taste of a Ben & Jerry’s. Each pie is a one-dish meal: meat, vegetables, sauces, seasonings, with no-artificially-thickened sauces as space fillers. With twice the USDA-minimum 14% meat and all-natural ingredients. Its great taste is inspired by the world’s great cuisines, with a variety of ingredients, toppings and sauces, providing a complex, rich gastronomic experience of multiple tastes, colors and textures, wheat-based and gluten-free.